Nortek VBL
Bringing a Brand Together
Client
Nortek
Role
Lead Designer & Project Manager
Collaborators
Managing Directly:
Mike Herbert - Industrial Designer
Ryan Drake - Intern, Industrial Design
Support:
Eric Weigmann - Mechanical Engineer, TEAMS
Quinto Petrucci - VP Product Development, Nortek
Larry Barbousa - Manager, Engineering, Nortek
Brief
Nortek is a leader in security systems, but are seeing their market share of residential products threatened by new players. Startups such as Ring and SimpliSafe are challenging their historic foothold. Nortek traditionally sources products from third party vendors, label slaps, and distributes products to the market. With these new competitors they have identified the need to create their own products and a cohesive design language around their residential brands.
We partnered with the Nortek product team to do just that. TEAMS' goal was to create a Visual Brand Language Guide for the security firm, guiding their products for the foreseeable future.
