Nododo
A New Way to Play
Brief
The interaction that children have with their toys has always fascinated me. During my time at Hasbro I was fortunate enough to observe product testing sessions and pick the brains of toy industry leaders. The Animal Alphabet was developed to create an early awareness and relationship between children and the wild and natural animal kingdom. These toys employ multiple forms of play to engage a young audience.
Business Structure | Marketing Strategy | Product Development | Branding
Welcome to the Conservation!
No toy is complete without a story. The Animal Alphabet is a hypothetical wildlife conservation that protects endangered species such as these three friends.
Discover the Play
Through the design system we developed we touch on multiple forms of play that stimulate a child’s brain, none more so than “constructive play.”
Meet the Characters
Individual characters make up the personality of the conservation. Each animal has their own back-story about where they are from, who their family is, why they are in the conservation, and what they like to do for fun.
Create Your Own
To ensure children are thinking creatively with their imagination, we created the modular system to encourage them to create their own animals and characters.
Breathe of Life
The Animal Alphabet is currently being developed for manufacturing in multiple materials.
Capturing a Fascination
Children have a certain and specific fascination with the animal kingdom. The idea was to leverage this natural instinct to form a relationship between children and animals.
The Right Vessel
Kids love toys. There’s no two ways about it, kids loves to play and they love their toys. This was the perfect deliverable to get our message across.
Putting the Pieces Together
Utilizing the tools we had available to us, we ideated and constructed a myriad of prototypes and eventually developed a design system for modular and constructive play.
