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The interaction that children have with their toys has always fascinated me. During my time at Hasbro I was fortunate enough to observe product testing sessions and pick the brains of toy industry leaders. The Animal Alphabet was developed to create an early awareness and relationship between children and the wild and natural animal kingdom. These toys employ multiple forms of play to engage a young audience.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
