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NavAbility is an early-stage startup revolutionizing the robotics industry. Their proprietary, open-sourced code has created the foundation of the robotics software engineering community. A juicy contradiction with massive value for research and development.
To secure funding, the team at NavAbility needed a coherent story and foundational design system to attract investors. Over the course of a few weeks I interviewed each of the founders, derived the brand, built the initial design system, and educated the team on it's philosophy, purpose, and proper use.
NavAbility Website (work in progress)
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
