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This project began with a train ride in New England where I experienced some of the issues with the Amtrak app. These were then compared with competitors and substitutes, filtered through target consumer segments, and revised through an iterative design process which drew on feedback from design professionals with varying levels of UX/UI experience.
The end product enhances Amtrak's app experience through simplifying the navigation by identifying the absolutely essential customer needs and putting them at the forefront. We considered both sides of the ticket taking interaction, customer and employee, along with the experience customers have leading up to and after their trip.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
